Once again, we have another social media platform that began on an Ivy League campus. Snapchat was originally thought of by Evan Spiegel, Bobby Murphy, and Reggie Brown while sitting in class at Stanford Univeristy. It was originally released as an Android app on October 29, 2012. Snapchat eventually expanded to iOS in June 2013.
Spiegel’s angle was to capture the way humans interact everyday through an app. Most social networks allow you to post pictures, videos, etc. The difference with Snapchat is that it allows you to create stories using the photos and videos you post. You get to dictate how long you want each post to last and then after 24 hours, it’s deleted. You can also send messages/photo messages to a fellow “snapper” that will delete immediately once they have viewed it.
Facebook’s Mark Zuckerberg attempted to purchase Snapchat for $3 billion and his offer was refused. Snapchat is now worth up to $11 billion. It’s become the third most popular social network among millennials. Because of this, many news organizations and journalists have began to utilize this platform to engage millennial audiences.
Personally, I think Snapchat is more interactive than any other social media network. The only difference is the befriending aspect of the app. You can’t simply type in someone’s name and wallah! You’re friends. No, you have to exchange usernames or phone numbers and add each other that way. I like this because it makes it more personal.
If you’re going to broadcast your daily activities on social media, do you really just want to share that with just anybody? I used to play out my every move but now, I’m more cautious about what I post. Something about people knowing my location at all times just doesn’t sit well with me. It’s always good to leave a bit of mystery.